Do the pre-work first.
Complete setup before July 7 so Session 1 is practical from the first minute. The pre-work connects your workspace, gets your baseline submitted, and gives you the context you need before the live build starts.
What this is
This is the home base for the cohort. Use it to prepare before sessions, follow the live build path, catch up afterward, and submit your certification work.
Your path through cohort
This is the full schedule and sequence. Each step adds a capability, moving you from isolated AI prompts to a repeatable content engineering system.
The Loop: Why Content Engineering Wins
Understand the shift that makes content engineering a higher-leverage role, and the loop that powers it.
- A clear map of the system you'll build across the nine sessions.
- Your Brand Kit started, ready to build on in Session 2.
The Context Engine: Brand Kit, Knowledge Base & MCP
Build the context layer that makes every AI output repeatable, on-brand, and useful across your team.
- A built Brand Kit across all five layers.
- A Knowledge Base loaded with your own content.
The Signal: Diagnose with FACT & Build Your First Scout
Read your AI visibility data and build an agent that finds the right problems for you.
- Your Insights set up (sitemap + prompts) with a live read on your own brand.
- Your first Scout playbook, built in Quill, that surfaces the pages to fix.
Information Gain & Your First Action Agent
Learn what actually makes content get cited, then build the agent that produces it.
- An Action agent (Key Takeaways + FAQ generator) built in Quill that makes a page more citable.
- One of your own pages audited against the 2x2, with a clear fix.
The Grid: Connect Scout + Action into One System
Wire your Scout and Action agents into a single operating system that runs without manual handoffs.
- A Grid that connects your Scout and Action playbooks.
- Both playbooks wired to read and write the same Grid, running on a schedule.
Competitor Compounding Loops
Build a loop that monitors competitors and surfaces strategic content opportunities on its own.
- A competitor-tracking loop that runs monthly, verifies claims, and flags what changed.
- An Action agent that updates your comparison pages from verified facts only.
The Operation: Audit, Refresh & Human-in-the-Loop
Turn your build into a system that runs on a schedule, stops for a human when it matters, and publishes to your CMS.
- A scheduled audit-and-refresh system with triggers, so it runs without you.
- A quality gate with a human review step (Slack ping) before anything publishes.
Tips, Tricks & Power-Ups
Expand the toolkit and polish the workflows that support certification.
- A set of granular content types added to your Brand Kit.
- A living dashboard (e.g., in Claude) pulling your real AirOps data.
Demo Day: Present & Ship
Present what you built, submit for certification, and leave with a path to apply it.
- A 4-minute live demo of the system you built (no slides).
- Your playbook submitted for Content Engineer certification.
What you will find here
The hub is intentionally simple. The roadmap tells you where to go; each session page gives you the materials for that step.
Session pages
Each session page holds the materials, exercises, tabs, and follow-up work for that specific session.
Recordings and notes
After each live session, recordings and notes live with the session so you can catch up quickly.
Certification steps
By the end, you will submit your best playbook for AirOps Certified Content Engineer review.
If you need help
Email terence@airops.com if you hit a technical issue, have a question about an assignment, or need help catching up.
Build the system, then prove it.
The cohort is designed to help you leave with more than notes. You should leave with a working system, a proof point, and a playbook ready for certification review.
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