Content Engineering Cohort

Welcome to your resource center.

You made it. Over the next three weeks, you're going to change the way you work, the way you think about content, and the way your team sees your role. This resource center is your home base for everything that happens inside cohort. Bookmark it. Come back often.

AirOps exists to educate and prepare marketers for the shifts that have happened, the shifts that are happening, and the shifts that will happen. The goal is to make you irreplaceable and the most valuable person on your team.

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◆ Required — before session 1

Before you do anything else

Complete the pre-work assignments in the Pre-Work section of this app. Every session assumes you've done the prep. Walking in cold means you'll spend time catching up instead of contributing, and you'll miss the parts of the conversation that matter most.

The pre-work isn't long — it's designed to take 15–30 minutes per session. But it makes a massive difference in how much value you pull from the live experience.

Go to pre-work →
About this resource center

What this is (and what it isn't)

This is the single place where every piece of cohort content lives. Session notes, slide decks, workflows, tutorials, homework, pre-work, async learning materials. All of it. Organized session by session so you always know where to find what you need, when you need it.

What this resource center is not: a replacement for showing up to live sessions. The async materials handle the things that don't need to happen in real time. The live sessions are where the real magic happens — you'll be learning from each other, working through problems together, and getting direct access to the people who built these systems.
Contents

What you'll find here

Every session has its own section inside the app. Here's what each one contains.

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Pre-work
Short assignments designed to get you thinking before the live session starts. These are required. Completing them means you walk into the room ready to have a real conversation instead of spending time on setup.
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Session resources
The slide decks, reference docs, and supporting materials your facilitator will use during the live session. Open these during the call so you can follow along and take notes in context.
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Workflows
Downloadable, ready-to-use workflows you'll build with and learn from throughout cohort. These are yours to keep and customize after the program ends.
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Point-and-click tutorials
Step-by-step walkthroughs that guide you through specific tools and processes at your own pace. Pause, rewind, try it yourself, repeat.
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Interactive tools
Hands-on exercises that push your thinking deeper on the concepts covered in each session. These aren't busywork. They're designed to help you connect what you're learning to your actual day-to-day.
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Homework
Post-session assignments that reinforce what you learned and prepare you for the next session. Stay on top of these. Each session builds on the last, and falling behind makes it harder to get the full value of what's coming next.
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Reference material
Additional reading, frameworks, and examples you can dig into when you want to go deeper on a topic. Not required, but worth exploring.
Schedule

Your three-week schedule

Cohort runs across nine live sessions over three weeks — every Tuesday, Wednesday, and Thursday at 1:00 PM Eastern. Each session is 60 minutes.

You should already have calendar invites with the Zoom link. If you don't, email enablement@airops.com.

Week 1Foundations
Tuesday
Session 1
Why Content Engineers are irreplaceable
The case for Content Engineering and why this role matters more than ever
Wednesday
Session 2
How AI engines think and what's possible
How AI search actually works, what it rewards, and where the opportunities are
Thursday
Session 3
Your first Brand Kit and your first win
Hands-on setup of your Brand Kit and your first real output
Week 2Strategy and systems
Tuesday
Session 4
Information Gain Thesis and where to play
A strategic framework for deciding where your content should compete
Wednesday
Session 5
The Citability Workshop and building blocks
Evaluating and improving your site's ability to win in AI search
Thursday
Session 6
Build your AI search workflow
Constructing your first end-to-end AI search workflow
Week 3Scale and ship
Tuesday
Session 7
From workflow to Content Engineering system
Turning individual workflows into a repeatable, scalable system
Wednesday
Session 8
Make your case and what's coming
How to sell this internally and a look at what's on the AirOps roadmap
Thursday
Session 9
Polish, present, and ship
Final presentations, feedback, and launching your work into the real world
Support

If you need help

Email enablement@airops.com. Whether it's a technical issue, a question about an assignment, or you need to miss a session and want to know how to catch up — that's your line.

One last thing

The people sitting next to you in these sessions are some of the sharpest content marketers and SEO leaders in the industry.

They're here for the same reason you are: to build the skills that make them essential, not expendable. Lean into the community. Share what's working. Ask the hard questions.

Three weeks from now, you'll walk away with real systems, real workflows, and a new way of operating that changes your trajectory. Content Engineering is the future of this function. You're learning it first.

Let's go.

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